Arsenal top Twitter stakes as Snack Media acquire leading fan forum
Snack Media have recently acquired the highly respected Arsenal Mania website and forum. One of Arsenal's largest independent fan sites, it has been one of the go-to places for opinion, discussion and debate for avid Gunners fans from around the globe.
The news coincides with Arsenal officially surpassing the four million followers mark on Twitter today - the most for an English club on the internet and only third on a global scale to Barcelona and Real Madrid.
The Viewable Impression - is being seen all it's cracked up to be?
If 2014 is to be defined by one aspect within the digital advertising space then it looks like it will be the viewable impression.
Good Things Come in Snack-Size Packages
2013 – The year of the ‘selfie’, Vine and Snapchat.
All of these are short, easy ways to grab somebody’s attention on social media and convey a message in seconds. Increasingly in today’s world, people are time poor. The rise of Twitter only goes to support this and reinforces a behaviour that is becoming the norm.
The UK is Twitter’s most mobile market in all of Europe
Fascinating research was uncovered by statistical goliaths Nielsen last week who revealed that as much as 80 per cent of Twitter’s UK traffic is being contemporarily driven by mobile.
Having long been impossible to ignore for any aspiring business, the latest research now suggests that UK-based Twitter visitors are not simply mobile mad, but they are also more engaged that your average Twitter user.
Capital One Cup Live Blog Event
We are living in the age of the duel-screen, where real-time digital content is a key accompaniment to live sporting events. Though the live event itself will always take centre stage, live blogs are starting to become an increasingly vital offering from digital agencies. However, what happens when you put the two together?
FootballFanCast.com Relaunches
FootballFanCast.com is delighted to announce its new website re-launch – a bold, fresh statement with a striking look and opinionated tone throughout. You only need to visit the homepage to obtain a flavour of what the modern day football fan is talking about.
Twitter Etiquette
Social media is a huge part of our everyday lives, but it is very easy to separate it and think of it as a sub-section, or not real life at all.
Google Launch App to 'Helpout'
The whole foundation of Google is a search engine that can answer people’s questions, now they are expanding so that humans can answer them too.
The Importance of Spontaneity in Social Media
Last week something amazing happened on Twitter. The best thing I have ever seen seen on the social network; it was very clever, spontaneous and everyone has gone wild for it since.
The Positives of Google+
Google verb definition: to search for something on the internet through Google search engine.
Hitting the Red Carpet at the Football Business Awards
It is very easy to just see a football club for its well-paid footballers and stressed managers and coaches, and consequently very easy to forget that behind this curtain of wealth and tournaments there is a well-oiled machine keeping every club going.
FootballFanCast.com Appears on BBC's Match of the Day 2
At Liberty Stadium this weekend two things of note happened. Firstly, Swansea achieved a 3-3 draw against Stoke at home. Secondly, as Wilfried Bony scored the FootballFanCast.com LED appeared in the background!
Beko's Marketing Campaign Gets 9/10
When a new campaign is released within a company the idea is to make sure it hits every target. A 360° integrated campaign – social, press, television is what delivers a successful brand campaign.
Twitter Encounters Teenage Growth Spurt
It is rare that you see a teenager that is not attached to some mobile device, texting or talking to their friends on some social network. Facebook used to be the front-runner in most popular social network, being the all-rounder that is, is what attracted teenagers. However, in a recent survey performed in the US* it was discovered that Facebook is no longer the favourite social media channel, that title now belongs to Twitter.
Ford sets the standard at the Frankfurt IAA
At a motor show as big as the IAA (or the International Car Show for the uninformed) it can be very difficult for car companies to stand out from other car manufacturers. Some see it as a ‘bigger is better’ competition, some go for simplicity and keep it all about the cars, this year though Ford stepped outside of the box and got Snack Media on board to implement a new side to their motor show – the Social Media Team.
Instagram Starts Producing Ads
It was earlier in October that Instagram announced that they will start offering ads to their users and now the time has come where these ads have started being deployed in America.
The ads will be differentiated by the “sponsored” stamp in the top corner of the photo, where users would usually see the time stamp.