Staff Blogs – Snack Media

Why do football clubs continue to waste their biggest opportunity to engage fans?

Adam Goldsmith — Fri, 01 Mar 2019 13:17:15 +0000

This is a post by Martin Crawford, Head of Content at Snack Media Having sat on both sides of the content fence – from both an official and unofficial capacity – it is fair to say that football clubs have it so easy when it comes to engaging audiences, a privilege that they continually fail to act upon. In short, they are extremely naïve and missing out on a golden opportunity.

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The World Cup Draw: easy route for England = great opportunity for domestic sponsors

Freddie Wassell — Wed, 06 Dec 2017 16:13:21 +0000

The World Cup Draw on Friday revealed not just a great opportunity for the England team to progress to the hallowed knockout stages, but also for domestic sponsors to capitalise on their good fortune. A tricky route through to the last 16 can understandably spark hesitation for brands looking to base marketing activity around England, but this time the conditions look right for some big spending…

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Are infographics better than written articles?

Freddie Wassell — Tue, 22 Aug 2017 14:33:56 +0000

When thinking about how to deliver the point you want to convey in a way that will capture your audience’s attention, it’s perhaps wise to think about who that audience actually is. Nowadays, the chances are that they’re used to being able to access the information that they want whenever they want and in an instant. Chances are that they’ll be looking at it on a mobile. And chances are that…

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5 tips on how businesses can grow their followings on social media

Freddie Wassell — Mon, 17 Jul 2017 09:52:18 +0000

Stand out from the crowd One of the biggest challenges for brands trying to gain a firm footing on social media is rising above the sea of tweets, posts, snaps, stories and more that are added to the great swirling social mediasphere every day with something original. Businesses must offer a tangible reason for people to follow them. And what’s more, with so many others vying for attention by…

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Three brands to watch ahead of the Super Bowl

Jodie Cormack — Tue, 31 Jan 2017 16:14:40 +0000

The eye-watering amounts that brands spend on advertising slots during the Super Bowl are now well known, but they are also increasingly looking to back up this spend by building momentum on social media in the run-up to the big event. Combined with a TV spot, a successful supporting campaign on social can take a brand’s reach into the stratosphere, so it follows that brands have already been…

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How has social media reacted to The Invictus Games?

Nick Lamour — Tue, 10 May 2016 14:57:27 +0000

The Invictus Games, launched by Prince Harry in 2014 for wounded soldiers and veterans, is currently taking place in Orlando, Florida, with 500 competitors from 15 nations in 11 sports. This year, the competition has generated a lot of interest on social media. The main brands contributing to the conversation around the Invictus Games are Jaguar and Land Rover, both partners of the event.

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Social Media Story of Leicester City Triumph

Nick Lamour — Wed, 04 May 2016 16:30:12 +0000

Monday, May 2, 10PM: Leicester City are the new Premier League Champions 2015/2016 for the first time in their history. Their fairy tale has been extensively relayed on social media during the season and the exposure created by their title glory has been unbelievable. Sport events like this one are really rare and when it happens, brands and people react in their numbers. We’ve had a look at the…

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The first digital brand activations ahead of the Euros

Adrien Danjou — Thu, 28 Apr 2016 09:51:08 +0000

We are now just 43 days from kick-off at the Euros in France, which start on 10 June in Paris, and brands have already started to roll out their campaigns ahead of the tournament. An event such as the Euros is a crucial opportunity for brands to take advantage of fans and consumers, especially for the tournament’s official partners. Social media has become the main communication tool since the…

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How is the sporting world using Periscope nowadays?

Adrien Danjou — Wed, 06 Apr 2016 11:15:51 +0000

Two months after analysing how athletes, clubs and brands are using Snapchat, it’s time to focus on another platform which is also a big trend in the world of social media, Periscope. The live-streaming application owned by Twitter celebrated its 1st birthday just a few days ago and the results are already very impressive. Indeed, in 12 months, Periscope has racked up over 200 million broadcasts…

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How is the sporting world using Snapchat nowadays?

Adrien Danjou — Thu, 18 Feb 2016 12:30:55 +0000

Everyone knows it now: Snapchat is definitely the top social trend of these last few months. With more than 200 million new users in one year, 6 billion views and 400 millions snaps sent per day, the little ghost is a giant on social media and has found its way into companies’ social strategies, the fashion business (Burberry) and even politics (The White House). In the sporting world…

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