Social Summary – Snack Media

Snack Summary – Uber sponsors Women’s World T20 while the FA partner with Stonewall

Adam Goldsmith — Fri, 09 Nov 2018 12:34:58 +0000

The FA has signed an historic partnership with LGBT charity Stonewell – one of the best known charities in the country, and already a fixture in the world of football for its ‘Rainbow laces campaign’. The world’s most successful gay football club, Stonewall FC will play Wilberforce Wanderers AFC marking a historic step in English football. Wembley Stadium will host the game, and the club will…

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Snack Social Summary-Facebook Video Ads, should YouTube be worried? Snapchat to change the way you use the platform Copy

Mary Varney — Fri, 16 Mar 2018 15:00:59 +0000

Facebook video ads will be coming soon – should YouTube be worried? Snapchat is revolutionising the way you see your stories and snaps. Now all it takes is one tap… No more tired fingers! Wimbledon have taken hashflags to a whole new level – not only will #TheQueue and #TheHill give you beautiful emjois, but the image after #Wimbledon will change as we go through the rounds of…

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Snack Summary – Nike releases ‘Nothing Beats a Londoner’ ad campaign

Jodie Cormack — Fri, 16 Feb 2018 10:27:40 +0000

Last week Nike released their new advertising campaign produced by Wieden & Kennedy. Within hours of its release, the film topped YouTube’s trending chart and was covered by national newspapers and tweeted by London mayor Sadiq Khan. As of Friday 16th, it has racked up more than 2.9m views on YouTube. The company felt like it had recently lost touch with the London Youth. As a result…

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Snack Summary- Exploring the Better Ads Standards and UEFA looks to grow engagement

Jodie Cormack — Fri, 09 Feb 2018 10:23:26 +0000

Interaction on social media has become a deciding factor in the public image of sports teams. It is all about reminding the fans of the brand on a regular basis and getting them feeling involved with the team. MLB team, the Chicago Cubs, are keeping followers engaged with contests to give the players humorous superlatives. In the wide and continuously growing market for media, UEFA…

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Snack Summary: Juventus, Alexis and the Football Blogging Awards

Freddie Wassell — Fri, 26 Jan 2018 11:53:16 +0000

Juventus take fans behind the scenes with Netflix Fans of football clubs across Europe are always eager to see the stories behind the scenes. Supporters know that there is so much more to a player’s story than simply how he performs during the match. In the past year, we have seen some of the continent’s largest clubs give their fans that peek-behind-the-curtain access.

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Snack Summary: EA Sports uses social media to select its Team of the Year

Freddie Wassell — Fri, 19 Jan 2018 13:00:39 +0000

Stars announce FIFA 18 Team of the Year EA Sports’ most popular video game title, FIFA, launched its annual Team of the Year on Monday. The Team of the Year is one of the most anticipated events in the gaming calendar due to the popularity of the updated player “cards” that are released. Every player that is in the XI for the “TOTY” receives a massive upgrade to their basic card.

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Snack Social Summary-Twitter increases character limit and Facebook signs multi-year deal with the NFL

Jodie Cormack — Fri, 29 Sep 2017 07:59:35 +0000

Twitter this week released plans for a global test of raising their iconic 140 character limit to 280 in order to expand their current content offering. As the 140 characters have become something of a trademark for the platform, the news of the change has provoked a range of emotions with users. Many believe this will help create more emotion in posts due to 140 characters being limiting…

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Snack Social Summary-The most important Snapchat update in its short history and Facebook’s find WiFi feature

Freddie Wassell — Thu, 06 Jul 2017 09:13:27 +0000

Snapchat has undergone major updates during its time, but the three newest updates just might change how it is used going forward. The first two changes were creative choices, one involving new and customizable backgrounds. The second is a voice changer (which users will eventually be able to edit after they make their snap). The third and most important update now allows users to embed…

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Snack Social Summary-Manchester City announces sleeve sponsor Nexen Tire, Apple releases feature to compete with Snapchat and Instagram, and F1 relaxes social media regulations

Jodie Cormack — Fri, 24 Mar 2017 15:47:53 +0000

This year the Premier League has allowed teams to sign sleeve sponsors. Manchester City recently became the first, with their announcement of new team kit sleeve sponsor Nexen Tire. The Premier League allowing secondary sponsors will be extremely lucrative for the teams and is set spark further investment. Apple is set to release a new app called ‘Clips’ next month to compete with Snapchat…

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Snack Social Summary-Manchester City becomes first Premier League club to use Snapchat Spectacles, Instagram releases stickers, Messengers’ video chat and its great features

Jodie Cormack — Fri, 23 Dec 2016 15:27:22 +0000

Manchester City is the first Premier League club to use Snapchat Spectacles. The club is offering a unique behind-the-scenes perspective using the new devices, giving fans an inside look at all the match day action, including player arrivals and warm ups. The Snapchat spectacles activation marks the continuation of City’s efforts to be seen as the most innovative football club.

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