Social Media – Snack Media

NCAA Tournament continues to turn to social media to spread March Madness

Jodie Cormack — Wed, 15 Mar 2017 16:31:41 +0000

With the increasing number of people watching live sporting events through social media, Turner Sports and the NCAA have worked to keep up with the trend, providing streaming access to 15 different platforms for this year’s college basketball tournament. Games will be streamed through platforms like Xbox, Apple TV and even Amazon’s Alexa. For the first time this year…

Source

‘Tis the Season of Christmas Adverts

Alex Barth — Tue, 29 Nov 2016 14:00:14 +0000

In today’s day and age, simple TV adverts are no longer enough. Companies are turning to social media to actively engage audiences and give their campaigns a unique edge. This is especially true during the holiday season, when it seems as if every major company is fighting for the title of best Christmas advert. This year, we saw a greater emphasis on digital marketing to accompany the traditional…

Source

The Rise of Snapchat Sponsored Lenses

Alex Barth — Wed, 09 Nov 2016 16:33:08 +0000

Despite copycats popping up left, right and centre, Snapchat has proven time and time again it’s not going anywhere. As demand continues to grow, brands are investing heavily in advertising within the social media platform, which provides a unique way to engage users. Lenses, the app’s augmented reality feature, first launched in September 2015. The following month…

Source

Snack Social Summary- WhatsApp is going to look a lot like Snapchat and Facebook’s struggling marketplace feature

Freddie Wassell — Fri, 07 Oct 2016 10:35:23 +0000

WhatsApp taking a leaf out of Snapchat’s book WhatsApp has brought image customisation tools like doodling, stickers and emojis to its camera functionality. Sound familiar? You’re not wrong – many have been drawing similarities between WhatsApp’s new addition and Snapchat’s own drawing features. It’s not the first time that a social platform seems to have taken inspiration from Snapchat in…

Source

Snack Social Summary-Periscope’s VIP program and the creation of Snap, Inc.

Freddie Wassell — Fri, 30 Sep 2016 14:13:26 +0000

Snapchat doing the business for NatGeo As well as being the number 1 media brand on Instagram, National Geographic have revealed they are running an increasingly profitable ship on rival social media platform Snapchat. Speaking at FIPP Asia, the director of International magazine publishing at National Geographic Partners, Ariel Deiaco-Lohr, said, “Snapchat is now one of our key revenue…

Source

How brands have reacted to Andy Murray’s Wimbledon title

Nick Lamour — Mon, 11 Jul 2016 16:13:21 +0000

Andy Murray won Wimbledon for the second time, in a final played against the Canadian Milos Raonic. The British superstar didn’t hide his pleasure to win this title he has waited three years to regain. His triumph has been intensively relayed on social media and the exposure created by the brands and sponsors has been incredible. After Andy Murray signed a four-year kit deal with Under Armour…

Source

Twitter users celebrate Queen’s 90th birthday

Adrien Danjou — Thu, 21 Apr 2016 15:56:24 +0000

As you know, Queen Elizabeth II turns 90 today. As one of the most anticipated days of the year, this birthday has caused a bit of a storm on Twitter. Used throughout the day by thousands of users, the hasthtags #HappyBirthdayYourMajesty and #Queenat90 were definitely the top trends of today, 21st April. From sports teams to brands, take a look at the greatest social content for our Queen…

Source

Is Instagram the next big video platform?

Adrien Danjou — Wed, 20 Apr 2016 09:47:42 +0000

For a couple of months, Instagram has been boosting its video service with the introduction of new features which suggest Facebook wants to transform it into a major video platform. Indeed, after starting out by counting views and extending its video-length limit to 60 seconds, on Friday Instagram launched two new channels to upgrade the Explore tab so that users can see more videos easily.

Source

How Twitter celebrated its birthday

Adrien Danjou — Tue, 22 Mar 2016 15:15:37 +0000

If you didn’t see the hashtag #LoveTwitter on your Twitter timeline yesterday, you simply mustn’t use the platform. However, just in case you did miss it, Twitter celebrated its 10th birthday on Monday with the aforementioned hashtag invading our timelines. Despite the social media network experiencing somewhat of a tough 12 months (low users growth, investors discontent about benefits as well…

Source

Snack Social Summary-Facebook pushing for NFL streaming rights and International Women’s Day on Twitter

Freddie Wassell — Fri, 11 Mar 2016 16:55:48 +0000

Facebook gunning for NFL streaming rightsFacebook are reportedly intending to challenge Amazon and Verizon for digital broadcast rights to stream Thursday night NFL games during the 2016/17 season. Video has been a key drive for the platform for some time now, but this would take things to the next level: live video of such a premium event is a gap in Facebook’s offering and it looks to be…

Source