Blogs – Snack Media

Maximising Publisher Revenue: How Snack Media Uses Intent IQ for Smarter Monetisation

georgemcgibbon — Tue, 22 Apr 2025 10:08:49 +0000

In today’s rapidly evolving digital landscape, publishers face significant challenges in monetising their content, particularly with the decline of third-party cookies. At Snack Media, we understand the importance of maximising ad revenue while maintaining a high-quality user experience. That’s why we’ve partnered with Intent IQ, a pioneer in AI-driven identity resolution, to help our publishing…

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Maximise Revenue with Contextual Advertising: Why Snack Media Partner with GumGum

georgemcgibbon — Thu, 13 Mar 2025 14:46:00 +0000

As the digital advertising landscape evolves, sports publishers face increasing challenges in monetising their inventory efficiently. With the decline of third-party cookies and rising concerns over consumer privacy, traditional audience targeting methods are becoming less effective. Snack Media partner with GumGum, a leading contextual intelligence company, to provide sports publishers with…

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Maximise Revenue in a Cookieless World: Why Sports Publishers Should Leverage LiveRamp with Snack Media

georgemcgibbon — Wed, 12 Feb 2025 09:51:25 +0000

As third-party cookies continue to depreciate and privacy regulations tighten, digital publishers—especially those in the sports industry—face increasing challenges in monetising their inventory effectively. Traditional programmatic revenue streams are becoming less reliable, making it essential for publishers to adopt identity solutions that future-proof their businesses.

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Navigating Q1: How Snack Media Help Publishers Offset Declining CPMs

georgemcgibbon — Thu, 16 Jan 2025 14:32:52 +0000

As the festive buzz subsides and the calendar flips to a new year, many sports publishers face a recurring challenge: a noticeable dip in CPMs during the first quarter. This trend is not exclusive to sports publishing; it’s a broader phenomenon across digital media. However, given the unique dynamics of the sports calendar and the advertising market, Q1 poses specific challenges for sports…

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Content Coordinator Nancy Gillen Selected for SPOTY 2022 Judging Panel

George Setchell — Wed, 21 Dec 2022 09:43:13 +0000

We’re delighted to announce that Nancy Gillen has been selected to be part of the 12-person judging panel for the prestigious BBC Sports Personality of the Year shortlist. Nancy’s work leading the GiveMeSport Women’s team as Content Coordinator in another record-breaking year for women’s sport makes her a fantastic addition to the judging panel for the 2022 event. The live awards show will…

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GIVEMESPORT Women ‘adopts’ Lewes FC for the upcoming season

Harriet Lewis — Fri, 13 Aug 2021 10:00:45 +0000

GIVEMESPORT is excited to announce it has adopted Women’s Championship and Men’s non-league sides Lewes FC as its official club for the upcoming season. This will take the form of a content partnership, with monthly columns from key figures within the club, regular interviews with the women’s team, and entertaining social videos all being produced across the GIVEMESPORT website.

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A word with Partner Network Manager, Alex Dawson-Smith

Harriet Lewis — Wed, 30 Jun 2021 13:58:51 +0000

It has been a great start here. Making the switch from a global business with 600 people in my office to a smaller, growing business, like Snack Media has been a steep learning curve, but such an enjoyable transition. The introduction into the team was fantastic, and I want to thank all my colleagues for being so welcoming and inclusive. There were several reasons I took the role of a Partner…

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A word with the Content Coordinator at GiveMeSport Women: Nancy Gillen

Harriet Lewis — Thu, 17 Jun 2021 15:48:16 +0000

My first three months as Content Coordinator of GiveMeSport Women have flown by. I moved to Snack Media from a much smaller company, meaning there was a lot to adapt to, but I feel I have settled in well with the help of my colleagues. It has also been great to occasionally work from the office as lockdown restrictions ease, allowing me to meet people in real life instead of over Zoom.

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GiveMeSport shifts video strategy to boost sustainable revenue via in-stream ads

Harriet Lewis — Mon, 07 Jun 2021 15:52:57 +0000

GiveMeSport’s video strategy was recently showcased by Facebook as a good case study to boost sustainable revenue via in-stream ads. CEO of Snack Media, Niall Coen and Head of Social and Platforms, Marwan King, explain the reasons behind the switch and what’s next for the page. *Intentional viewing is an important metric to drive with your audience. To compare intentional viewing from one…

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Snack Media celebrates one-year anniversary since acquiring GIVEMESPORT

Harriet Lewis — Tue, 11 May 2021 16:10:05 +0000

It has been just over a year since Snack Media made its groundbreaking acquisition of Facebook’s largest global sports publisher, GIVEMESPORT. GIVEMESPORT has since become an integral part of Snack Media’s network of owned and operated websites, standing tall as the company’s flagship brand, with a huge audience size of over 160 million unique monthly users across all its platforms.

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