Digital Sport – Snack Media

Interview: Nielsen Sports’ Spencer Nolan Discusses Covid-19’s Impact on Sport Media Rights and the Commercial Sport Landscape

Oliver Huddlestone — Fri, 31 Jul 2020 13:51:00 +0000

Digital Sport’s Rupert Pratt and Thomas Smith recently sat down with Nielsen Sports Managing Director for the UK & Ireland, Spencer Nolan, to discuss Covid-19’s impact on sport media rights and the commercial sport landscape. With the news that fans won’t be present at live events until October at the earliest, and even then, with a reduced capacity, Nolan believes that understanding the remote…

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The main takeaway points from Digital Sport London – Growing Rugby Through Digital Innovation

Adam Goldsmith — Wed, 27 Feb 2019 14:49:36 +0000

Last night Snack Media attended Digital Sport London’s February event: Growing Rugby Through Digital Innovation. As one of our sister publications, Digital Sport provides insight and networking opportunities to the sports industry and this one didn’t disappoint: a sell-out audience of well over 100 attendees were treated to expert opinion about the state of the sport and how it can use digital…

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5 things we learnt from #FECBRIGHTON

Adam Goldsmith — Thu, 06 Jul 2017 14:50:46 +0000

Wednesday was D-Day in Brighton as Digital Sport and SportEgo.ie presented #FECBrighton, a conference bringing together some of the most engaging speakers on the subject of fan engagement for a day of chat, insights and thoughts about the future. In such an important area of the digital side of the sporting world, it’s important to get all of the ideas you can in order to best engage your fans.

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Snack Media launches brand new sports recruitment service on DigitalSport.co

Jodie Cormack — Tue, 24 Jan 2017 17:36:41 +0000

Snack Media – a leading independent sports digital media company – and its partner, Digital Sport, have today launched Digital Sport Recruitment, a brand new, specialist recruitment service for companies and candidates within the sports digital media sector. With the sports digital media landscape becoming one of the most popular and fastest-growing industries in the UK, Snack Media identified a…

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Virtual Reality: the next craze in sports activation?

Mary Varney — Wed, 30 Mar 2016 14:27:01 +0000

Every year we are on the lookout for the next piece of technology, social platforms, craze to encapture the sporting world. We’ve had Periscope, Snapchat stories, Twitter hashflags and of course…the emojis. Many say that Virtual Reality (VR) is the next step in this sector, and there have been a few valiant attempts at pushing this fantastic technology in front of a sporting audience: O2…

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Super Bowl 50 on Twitter and Snapchat

Adrien Danjou — Tue, 09 Feb 2016 12:14:27 +0000

After all the hype and the build-up, on Sunday night it finally arrived: the 50th Super Bowl, the event of the year in the US and one of the biggest in the world with more than 150 million watchers worldwide. Evidently, following an important social activation on Twitter, the #SB50 was also played out on social media generating 27 million tweets across the world. Here’s how social users…

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#DeadlineDay – Twitter follows the frenzy

Adrien Danjou — Tue, 02 Feb 2016 10:25:56 +0000

Once again, Deadline Day didn’t disappoint on Twitter being a top trend and bringing football fans, clubs and journalists all together in the same frenzy. Knowing as quickly as possible the next deal, publishing rumours, or simply surfing for brand content – #DeadlineDay brightened up our timeline yesterday. Take a look below at the greatest social content from throughout the day.

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Australian Open: A Twitter Activation

Adrien Danjou — Wed, 27 Jan 2016 16:15:04 +0000

For 10 days, the Australian Open has been taking the lead on Twitter after attracting much attention with the launch of a collection of special features and digital innovations in collaboration with the platform. Indeed, to increase social engagement, the event’s organisation has rolled out one of the greatest social activations seen in the sporting world since the Rugby World Cup.

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Weekend Sport Wrap-Up 25/01/16

Freddie Wassell — Mon, 25 Jan 2016 17:05:57 +0000

Juve fans never forget With Juve and Roma battling it out for the Serie A title in a two-horse race over the past few seasons, a fair bit of tension has built up between the sides from the old and new capitals of Italy. That’s why a cheeky tweet from Roma’s Radja Nainggolan when Juve lost back in August has stayed firm in Bianconeri memories. So when a Paulo Dybala goal downed the…

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Weekend Sport Wrap-Up

Freddie Wassell — Wed, 20 Jan 2016 09:31:41 +0000

A typically cheeky tweet from Super Mario, #EnjoyTheBeers and a French wonderkid that has never quite made it count… Catch up with all this and more in our Weekend Wrap-Up! Phil Jones roughs it in the away end In a nice antidote to the celebrity culture that sometimes surrounds footballers in their gated mansions and tinted Range Rovers, Phil Jones made a surprise appearance amongst…

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