Wimbledon – Snack Media

Snack Summary – England to make World Cup bid for 2030

Harriet Lewis — Fri, 03 Aug 2018 14:32:28 +0000

After England’s impressive display in the World Cup in Russia, rumours that the FA would be bidding for the 2030 Fifa World Cup have been met with much anticipation. After failing to make it past the first round in the bidding war for the 2018 World Cup, this would be the first major tournament the FA has hosted since the UEFA European Championship in 1996. Andy Murray came from two sets…

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Sports Recycling Efforts: One Straw at a Time

Adam Goldsmith — Wed, 18 Jul 2018 15:58:19 +0000

As plastic continually remains one of the top ten items found in beach clean-ups throughout the UK, it’s up to everyone to do something about it – and that includes the sports industry. While many companies have discussed initiatives, the 2018 Wimbledon tournament put a plan into motion when they announced they would be banning all plastic straws at this year’s event. Last year, more than 400…

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Britain’s only Saving Grace Withdraws from Wimbledon

Harriet Lewis — Wed, 04 Jul 2018 13:58:59 +0000

Four days ago, Andy Murray was discussing how ‘pumped’ he was for his return to the game he loved at this year’s Wimbledon Championship. But a dramatic turn of events took place on Sunday when the two-time champion announced his withdrawal from the tournament with a “heavy heart” on social media. The 31-year-old has recently returned to the game after an 11-month sideline view of the court due…

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Snack Summary – World Cup Fever and a Pre-Wimbledon Event

Harriet Lewis — Fri, 15 Jun 2018 10:57:42 +0000

The 21st FIFA World Cup kicked off yesterday afternoon in Moscow in typical pre-world cup style: colourful, loud and featuring a pop star whose songs were famous over a decade ago. Prior to the tournament, question marks were raised over the standard of this Russian team and whether the likes of Salah and Suarez would be too much for the hosts to handle. This may still be the case but it has…

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A social media summary of Wimbledon 2017

Jodie Cormack — Tue, 18 Jul 2017 14:48:53 +0000

Throughout this year’s tournament, Wimbledon used a range of digital sources to communicate with followers. They maintained constant updates on Facebook and Twitter, used Live-stream technology and produced the Wimbledon app which gave commentary, scores and fixtures providing for a great on demand application. Wimbledon used a range of different infographic templates throughout the course of…

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Snack Social Summary-Facebook will stream UEFA Champions League matches and Wimbledon’s advancements in sport AI

Jodie Cormack — Fri, 30 Jun 2017 10:58:40 +0000

UEFA Champions League matches will now be live streamed on Facebook. Through a deal with Fox Sport, 8 games will be streamed on their Facebook Page for an American audience. Football is growing in popularity in the US and the partnership will help grow awareness as well as grow the Facebook live platform. Instagram is testing a new feature called ‘favourites’, this allows users to share…

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How brands have reacted to Andy Murray’s Wimbledon title

Nick Lamour — Mon, 11 Jul 2016 16:13:21 +0000

Andy Murray won Wimbledon for the second time, in a final played against the Canadian Milos Raonic. The British superstar didn’t hide his pleasure to win this title he has waited three years to regain. His triumph has been intensively relayed on social media and the exposure created by the brands and sponsors has been incredible. After Andy Murray signed a four-year kit deal with Under Armour…

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Wimbledon partners serve up their digital activations

Nick Lamour — Thu, 30 Jun 2016 15:52:12 +0000

Wimbledon started just 3 days ago and brands are already active on social media to roll out their campaigns during the tournament. An event such as a Grand Slam is a crucial opportunity for brands to take advantage of fans and consumers on all social platforms, especially for the tournament’s official sponsors. We’ve had a look at the different digital activations launched by brand partners…

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