VR – Snack Media https://www.snack-media.com Digital Sports Network & Content Marketing Mon, 25 Jan 2021 14:49:02 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8 https://cdn.snack-media.com/wp-content/uploads/2013/10/cropped-favicon-1-32x32.png VR – Snack Media https://www.snack-media.com 32 32 Snack Summary-Adidas release the 2018 World Cup football and the NBA partners with Intel for VR https://www.snack-media.com/2017/11/snack-summary-160-adidas-release-the-2018-world-cup-football-and-the-nba-partners-with-intel-for-vr/ Fri, 17 Nov 2017 10:19:09 +0000 https://www.snack-media.com/?p=13972 The FIFA 2018 World Cup match ball has been released by sponsor Adidas. The ball which features an innovative design is easily the most tech-savvy to ever be used within the tournament. With an NFC microchip being embedded inside. The chip will allow consumers to interact directly with the ball using their smartphones. The aesthetics of the football has also gone for a retro feel with the…

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]]> Snack Social Summary-Facebook launches service to compete with Snapchat and Instagram stories plus reaching a deal with the MLS to broadcast matches, BBC reaches new deal to broadcast The Masters, and https://www.snack-media.com/2017/03/snack-social-summary-126/ Fri, 17 Mar 2017 13:05:46 +0000 https://www.snack-media.com/?p=13562 Facebook launched ‘Messenger Day’ this week, an alternative to Snapchat and Instagram stories. The concept is exactly the same: Messenger Day stories are a collection of photos and videos that can be shared with friends and followers, and after 24hours they disappear. Facebook is hoping that by introducing Messenger Day stories, it will be able to spark even more conversations between friends…

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]]> Snack Social Summary-Facebook working with Oculus and introducing safety check feature plus Planet Earth II on Snapchat https://www.snack-media.com/2017/02/snack-social-summary-121/ Fri, 10 Feb 2017 16:23:53 +0000 https://www.snack-media.com/?p=13523 Facebook founder, Mark Zuckerberg, has shown off the latest Facebook-owned Oculus’ research lab innovation, haptic gloves. These allow you to bring your hands into the world of virtual and augmented reality. By wearing these gloves you can draw and type on a virtual keyboard and are soon to be incorporated into VR games. Facebook this week released a new feature with the launch of…

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]]> Snack Social Summary-NFL testing virtual reality simulators to help referees plus Chinese Twitter reaches deal with league to stream games https://www.snack-media.com/2017/01/snack-social-summary-116/ Fri, 06 Jan 2017 14:58:23 +0000 https://www.snack-media.com/?p=13487 The NFL have released that they will be testing new technology for training officials, including virtual reality simulators and POV cameras. The technology which is in development is hoped to integrate league officials, so they will be able to obtain more mental reps as they practice calling game-like situations. The NFL have gradually started to introduce virtual reality technology into the…

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]]> Brands roll out campaigns ahead of Rio 2016 Olympics https://www.snack-media.com/2016/07/brand-roll-out-campaigns-ahead-of-rio-2016-olympics/ Wed, 27 Jul 2016 11:05:18 +0000 https://www.snack-media.com/?p=13315 We are now just 10 days from the start of the Olympics in Brazil, which start on 5 August in Rio de Janeiro, and brands have begun to roll out their campaigns ahead of the international event. We’ve had a look at the marketing, communication and technological activations launched by brand partners on social media. Samsung, Puma, NBC, Coca Cola… the official partners of the Olympic Games are…

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]]> The future of the sports fan https://www.snack-media.com/2016/06/the-future-of-the-sports-fan/ Thu, 23 Jun 2016 13:09:17 +0000 https://www.snack-media.com/?p=13270 Sport is part of our daily life, it unites people who have the same passion for their team and nation. But nowadays, fans are expecting more in terms of engagement with clubs and with the evolution of technology, sport is about to change. This infographic shows research from Performance Communications into the future of the sports fan. It takes an in-depth look at how fan bases are made…

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]]> What you REALLY need to know about EURO 2016 https://www.snack-media.com/2016/06/what-you-really-need-to-know-about-euro-2016/ Tue, 07 Jun 2016 11:30:19 +0000 https://www.snack-media.com/?p=13242 The supermarket Iceland has agreed a sponsorship with the Icelandic national football team ahead of EURO 2016. The idea came from fans inadvertently celebrating the qualification of the supermarket Iceland to the EUROS – instead of mentioning the national team (@footballiceland), they tweeted using the supermarket’s account (@icelandicfoods). So, Iceland will now be encouraging the English fans to…

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]]> Virtual Reality, where are we? https://www.snack-media.com/2015/11/virtual-reality-where-we-are/ Thu, 12 Nov 2015 16:28:24 +0000 https://www.snack-media.com/?p=3467 Google Cardboard, PlayStation VR, a teleporter by Facebook by 2025… Virtual Reality (VR) isn’t on it way, it’s already here. And here’s a look at how brands and experts are moving forward in this scary new world. VR – a new way to improve fan experience In the last couple of months, some brands sniffing a new opportunity to highlight their technological innovation have invested in VR in order…

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