Tennis – Snack Media

How much hold do the Williams sisters have over womens tennis?

Jodie Cormack — Thu, 18 Jan 2018 13:13:48 +0000

Heading into the 2018 Australian Open, the women’s draw had its question marks. Seven-time Australian Open champion Serena Williams remained sidelined due to recently giving birth to her daughter, Alexis. With the living legend out of the tournament, major names like Maria Sharapova, Venus Williams, Caroline Wozniacki, and No.1 ranked Simona Halep all became strong favourites to take the first…

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A look back at the 2017 ATP World Tour

Jodie Cormack — Tue, 28 Nov 2017 11:53:07 +0000

It’s been an exceptional season for the ATP World Tour with some stand out performances throughout the year. It’s an undeniable statement that the 2017 ATP World Tour was Rafael Nadal’s year. Coming back from a series of injuries Nadal has managed to return in fine form winning two out of four Grand Slams and rising once again to the rank of number one. His standout performances at the French Open…

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A social media summary of Wimbledon 2017

Jodie Cormack — Tue, 18 Jul 2017 14:48:53 +0000

Throughout this year’s tournament, Wimbledon used a range of digital sources to communicate with followers. They maintained constant updates on Facebook and Twitter, used Live-stream technology and produced the Wimbledon app which gave commentary, scores and fixtures providing for a great on demand application. Wimbledon used a range of different infographic templates throughout the course of…

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Wimbledon partners serve up their digital activations

Nick Lamour — Thu, 30 Jun 2016 15:52:12 +0000

Wimbledon started just 3 days ago and brands are already active on social media to roll out their campaigns during the tournament. An event such as a Grand Slam is a crucial opportunity for brands to take advantage of fans and consumers on all social platforms, especially for the tournament’s official sponsors. We’ve had a look at the different digital activations launched by brand partners…

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Australian Open: A Twitter Activation

Adrien Danjou — Wed, 27 Jan 2016 16:15:04 +0000

For 10 days, the Australian Open has been taking the lead on Twitter after attracting much attention with the launch of a collection of special features and digital innovations in collaboration with the platform. Indeed, to increase social engagement, the event’s organisation has rolled out one of the greatest social activations seen in the sporting world since the Rugby World Cup.

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