super bowl – Snack Media

Why companies will pay big bucks to advertise during the Super Bowl

Jodie Cormack — Sat, 03 Feb 2018 10:12:04 +0000

The Super Bowl offers companies one of the best advertising platforms, for this reason, real estate surrounding and during the event is in demand. For a 30-second Super Bowl, ad companies will be forking out over $5 million. Many question why companies are willing to pay such a high amount for such little airtime. The answer being the opportunity to present to millions of captivated American…

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Super Bowl 50 on Twitter and Snapchat

Adrien Danjou — Tue, 09 Feb 2016 12:14:27 +0000

After all the hype and the build-up, on Sunday night it finally arrived: the 50th Super Bowl, the event of the year in the US and one of the biggest in the world with more than 150 million watchers worldwide. Evidently, following an important social activation on Twitter, the #SB50 was also played out on social media generating 27 million tweets across the world. Here’s how social users…

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Weekend Sport Wrap-Up 25/01/16

Freddie Wassell — Mon, 25 Jan 2016 17:05:57 +0000

Juve fans never forget With Juve and Roma battling it out for the Serie A title in a two-horse race over the past few seasons, a fair bit of tension has built up between the sides from the old and new capitals of Italy. That’s why a cheeky tweet from Roma’s Radja Nainggolan when Juve lost back in August has stayed firm in Bianconeri memories. So when a Paulo Dybala goal downed the…

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