Sports – Snack Media

Behind-the-scenes of Snack Media’s real-time content in Cannes

Freddie Wassell — Tue, 23 Aug 2016 14:14:58 +0000

In partnership with Clear Channel Outdoor, Snack Media produced live match content from EURO 2016 and shared it onto the Cannes Waterfront. Snack Media delivered real-time imagery, statistics, fan and expert content directly to ‘Le Grand Screen’ that sits atop the Grand Hotel, one of the most iconic hotels on the Promenade de la Croisette. A team in London pulled in social content and then…

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Snack Social Summary-Facebook cracking down on clickbait and a sneaky update to Instagram

Freddie Wassell — Fri, 19 Aug 2016 10:42:03 +0000

Facebook Cracks Down On News Feed Clickbait Facebook wants to put an end to clickbait headlines, which are driving some users away from their feeds. The company on Thursday said it is updating its news feed algorithm to show users noticeably fewer clickbait headlines and reduce the ranking of spammy links that exaggerate what readers will discover in a story or leave out crucial information in…

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Wimbledon partners serve up their digital activations

Nick Lamour — Thu, 30 Jun 2016 15:52:12 +0000

Wimbledon started just 3 days ago and brands are already active on social media to roll out their campaigns during the tournament. An event such as a Grand Slam is a crucial opportunity for brands to take advantage of fans and consumers on all social platforms, especially for the tournament’s official sponsors. We’ve had a look at the different digital activations launched by brand partners…

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The future of the sports fan

Nick Lamour — Thu, 23 Jun 2016 13:09:17 +0000

Sport is part of our daily life, it unites people who have the same passion for their team and nation. But nowadays, fans are expecting more in terms of engagement with clubs and with the evolution of technology, sport is about to change. This infographic shows research from Performance Communications into the future of the sports fan. It takes an in-depth look at how fan bases are made…

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How popular is football around the world?

Nick Lamour — Tue, 31 May 2016 12:31:40 +0000

The FIFA World Cup, the Champions League and The Euros are some of the most watched sport events around the world, but have you ever wondered just how popular football is compared to other sports? This infographic gathers data from 180 countries in 103 different languages to find out which sport is the most popular in each country in 2016. Unsurprisingly, football was the main draw…

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Virtual Reality: the next craze in sports activation?

Mary Varney — Wed, 30 Mar 2016 14:27:01 +0000

Every year we are on the lookout for the next piece of technology, social platforms, craze to encapture the sporting world. We’ve had Periscope, Snapchat stories, Twitter hashflags and of course…the emojis. Many say that Virtual Reality (VR) is the next step in this sector, and there have been a few valiant attempts at pushing this fantastic technology in front of a sporting audience: O2…

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How is the sporting world using Snapchat nowadays?

Adrien Danjou — Thu, 18 Feb 2016 12:30:55 +0000

Everyone knows it now: Snapchat is definitely the top social trend of these last few months. With more than 200 million new users in one year, 6 billion views and 400 millions snaps sent per day, the little ghost is a giant on social media and has found its way into companies’ social strategies, the fashion business (Burberry) and even politics (The White House). In the sporting world…

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Weekend Sport Wrap-Up 25/01/16

Freddie Wassell — Mon, 25 Jan 2016 17:05:57 +0000

Juve fans never forget With Juve and Roma battling it out for the Serie A title in a two-horse race over the past few seasons, a fair bit of tension has built up between the sides from the old and new capitals of Italy. That’s why a cheeky tweet from Roma’s Radja Nainggolan when Juve lost back in August has stayed firm in Bianconeri memories. So when a Paulo Dybala goal downed the…

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The Importance of Brand Ambassadors on Social Media

Adrien Danjou — Tue, 19 Jan 2016 10:39:43 +0000

It is no secret for sports brands and social media users, ambassadors are one of the greatest ways to promote a brand to a specific audience. Some of them have more followers than the brand itself, a real opportunity to reach fans. How do brands use this incredible audience for their marketing activations? Take a look below at five examples from sports brands which have used their ambassador…

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