social media – Snack Media

Snack Social Summary-Twitter upgrades its Xbox One App and potential revenue stream social media ads provide organisations with

Jodie Cormack — Fri, 01 Sep 2017 16:08:59 +0000

This week Twitter released a range of new features for their Xbox One app which was first released in 2016. This allows users to view all live streams from their own TV screens absolutely free. These latest updates make for a much more integrated experience. Users with a Twitter account can now sign in, view their timeline as well as see commentary to other videos. Another new option is to watch…

Source

Are infographics better than written articles?

Freddie Wassell — Tue, 22 Aug 2017 14:33:56 +0000

When thinking about how to deliver the point you want to convey in a way that will capture your audience’s attention, it’s perhaps wise to think about who that audience actually is. Nowadays, the chances are that they’re used to being able to access the information that they want whenever they want and in an instant. Chances are that they’ll be looking at it on a mobile. And chances are that…

Source

Snack Social Summary-Facebook Messenger delivers a mobile game system, Snapchat allows sponsors to see their total impressions

Jodie Cormack — Fri, 05 May 2017 14:16:36 +0000

Facebook released instant games globally this week. Over 50 titles are now available to play through Facebook Messenger. Skipping app stores, the social media platform is providing all users with the opportunity to play no-download HTML5 games. Some of the titles on offer through Facebook Messenger include Pac-Man and 8 Ball Pool. Facebook is the first social media company to provide a games…

Source

Snack Social Summary-Facebook to launch 360 video technology in 2017, the most tweeted moment of the year, and Instagram live streaming

Jodie Cormack — Fri, 16 Dec 2016 15:47:15 +0000

Facebook will be introducing 360 technology to their live video option in 2017. This technology will allow viewers to immerse themselves fully into the scene, letting them explore independently whilst experiencing a new environment. Live 360 video innovation, will keep Facebook as the number one live video provider. The most tweeted moment of the year 2016 was released this week…

Source

Snack Social Summary-Offline Netflix streaming, Instagram’s correspondents program, and Youtube adds 4K streaming option

Alex Barth — Fri, 02 Dec 2016 11:45:29 +0000

Netflix gives the people what they want—offline streaming You asked, and they delivered. Mobile Netflix users can now download content to watch offline. This game changer means you can watch a Netflix film on a long flight, on the underground or wherever you happen to be offline. To access this feature, make sure your app is updated, then head to “Available to Download.

Source

Snack Social Summary-Facebook’s find WiFi feature, Skype’s interesting move, and Amazon throws its hat into the video calling ring?

Alex Barth — Fri, 25 Nov 2016 11:03:56 +0000

Instagram continues its transformation into Snapchat Instagram launched two new features this week, introducing Live video and disappearing pictures. Neither update is particularly surprising. Rumours of Live video have been circulating for weeks, and with Facebook largely focused on its own live streaming feature, it was only a matter of time before the company veered Instagram in the same…

Source

The Rise of Snapchat Sponsored Lenses

Alex Barth — Wed, 09 Nov 2016 16:33:08 +0000

Despite copycats popping up left, right and centre, Snapchat has proven time and time again it’s not going anywhere. As demand continues to grow, brands are investing heavily in advertising within the social media platform, which provides a unique way to engage users. Lenses, the app’s augmented reality feature, first launched in September 2015. The following month…

Source

Snack Social Summary-Vine founders roll out “Hype”, Facebook’s new influencer policy, and Instagram’s push for online shopping

Alex Barth — Fri, 04 Nov 2016 11:38:40 +0000

Founders of Vine hit back with ‘Hype’ Days after Twitter announced it was pulling the plug on Vine, the co-founders are bouncing back with a new video streaming app called Hype. The live video service will allow users to share content while streaming, something unique to this platform. Hype will be up against Facebook Live, Go Insta and Twitter’s own Periscope, but Hype creators are…

Source

Snack Social Summary-Facebook helping with TV advertising and live broadcasting on Instagram?

Alex Barth — Fri, 28 Oct 2016 11:19:54 +0000

One in six people within a target audience are seeing a campaign on Facebook and not on TV A recent study found Facebook helps TV ads reach an additional 5% of the population. Research showed that among a target audience, reach rose to 16%, meaning one is six people are seeing campaigns on Facebook, not on TV. Social media is a powerful tool for marketers, and these results demonstrate the…

Source

Snack Social Summary-Periscope’s VIP program and the creation of Snap, Inc.

Freddie Wassell — Fri, 30 Sep 2016 14:13:26 +0000

Snapchat doing the business for NatGeo As well as being the number 1 media brand on Instagram, National Geographic have revealed they are running an increasingly profitable ship on rival social media platform Snapchat. Speaking at FIPP Asia, the director of International magazine publishing at National Geographic Partners, Ariel Deiaco-Lohr, said, “Snapchat is now one of our key revenue…

Source