Social – Snack Media

Snack Social Summary-Read receipts hit Twitter messages, messenger’s instant video, and Mini’s “fast forward” campaign

Mary Varney — Fri, 09 Sep 2016 10:00:14 +0000

Read receipts have come to Twitter! There are mixed opinions as to whether this is what the users want (over the craved after ‘edit’ button), but Twitter has delivered. A blue tick will appear next to messages that have been read by recipients – will this be a turning point for brand DM strategies? https://twitter.com/twitter/status/773913816740409345 First there was Instagram stories…

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Snack Social Summary-Twitter’s live events feature hinted at by CFO, Instagram’s suggestions, and transfer deadline day

Mary Varney — Fri, 02 Sep 2016 11:42:17 +0000

With Twitter Moments becoming increasingly popular during the summer of sport, it has been spotted by a beady eye Twitter user that the real-time platform are working on a page dedicated to live events. As below Twitter CFO Anthony Noto confirmed the page was being tested to host all their live events – keep watching! Facebook is pushing their advertisers to pick up the pace when it…

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Beko’s Marketing Campaign Gets 9/10

Mary Varney — Tue, 12 Nov 2013 14:02:44 +0000

When a new campaign is released within a company the idea is to make sure it hits every target. A 360° integrated campaign – social, press, television is what delivers a successful brand campaign. The perfect example of this currently is Beko. Beko have had a brilliant year in terms of marketing and publicising their company. Not only did they have a whole re-launch of their website (which…

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