snapchat – Snack Media

Snack Summary: FC Barcelona releases an interactive mobile experience and Why brands should not stay away from the FIFA World Cup 2018

Jodie Cormack — Fri, 29 Dec 2017 09:00:57 +0000

This week FC Barcelona released an interactive mobile experience just in time for the El Clasico showdown against Real Madrid. The aim of the campaign was for fans to engage and leverage social media channels to boost ticket sales and registrations for the FC Barcelona website. It is one of many new fan engagement tools being pioneered to increase fan involvement. The experience presented fans…

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Snack Summary-Amazon and NFL

Jodie Cormack — Fri, 27 Oct 2017 10:58:10 +0000

Amazon’s third-quarter report released this week showed us that the e-commerce giant has a Billion pound ad business. Year over year Amazon has seen growth, this was seen in the second quarter when it grew 53 percent. Companies are seeing revenue in this area rise substantially. Other companies which reported their ad sales this month include Google, who received $24 Billion and Facebook whos…

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Snack Social Summary-The most important Snapchat update in its short history and Facebook’s find WiFi feature

Freddie Wassell — Thu, 06 Jul 2017 09:13:27 +0000

Snapchat has undergone major updates during its time, but the three newest updates just might change how it is used going forward. The first two changes were creative choices, one involving new and customizable backgrounds. The second is a voice changer (which users will eventually be able to edit after they make their snap). The third and most important update now allows users to embed…

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Snack Social Summary-MUTV, Snap purchases drone maker Ctrl Me Robotics, and ensuring your content is engaging for readers

Jodie Cormack — Fri, 02 Jun 2017 09:00:21 +0000

Europe’s biggest clubs have millions of fans worldwide that follow them on social media, and now (man united) they’re turning to the online commercialisation of this audience. Manchester United launched a subscription-based service called MUTV, which gives fans access to on-demand content and live streams. Clubs can use this specific type of online marketing platform to bring in major income.

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Snack Social Summary-Facebook Messenger delivers a mobile game system, Snapchat allows sponsors to see their total impressions

Jodie Cormack — Fri, 05 May 2017 14:16:36 +0000

Facebook released instant games globally this week. Over 50 titles are now available to play through Facebook Messenger. Skipping app stores, the social media platform is providing all users with the opportunity to play no-download HTML5 games. Some of the titles on offer through Facebook Messenger include Pac-Man and 8 Ball Pool. Facebook is the first social media company to provide a games…

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Snack Social Summary-Snapchat allows its advertising partners to buy and manage Geofilters feature, LinkedIn hits 500M member accomplishment

Jodie Cormack — Sat, 29 Apr 2017 11:30:13 +0000

Snapchat is allowing its advertising partners in the UK, US, Australia and Canada to buy and manage sponsored Geofilters. The change allows its partners to purchase and report on paid for geo filters, compared to previously where they could only sell vertical Snap Ad units to brands. This week LinkedIn announced that it has hit 500 Million members on its social networking site.

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Snack Social Summary-Twitter drops the username tag when replying to a tweet, Snapchat’s search feature for stories, and non-verified Facebook pages earn freedom

Jodie Cormack — Fri, 07 Apr 2017 13:43:06 +0000

Twitter has drawn attention recently as it attempts to let users get better use out of their allotted 140 characters. Now, when users reply to a fellow tweeter, their username is no longer included in the tweet. While it seems the 140-character limit will stay, at least Twitter is doing what it can to help users expand on their thoughts. Recently, Twitter has brought its pre-roll…

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Snack Social Summary-Manchester City announces sleeve sponsor Nexen Tire, Apple releases feature to compete with Snapchat and Instagram, and F1 relaxes social media regulations

Jodie Cormack — Fri, 24 Mar 2017 15:47:53 +0000

This year the Premier League has allowed teams to sign sleeve sponsors. Manchester City recently became the first, with their announcement of new team kit sleeve sponsor Nexen Tire. The Premier League allowing secondary sponsors will be extremely lucrative for the teams and is set spark further investment. Apple is set to release a new app called ‘Clips’ next month to compete with Snapchat…

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Snack Social Summary-Twitter places Periscope in the “Top Trends” section of Europe, L’Oreal’s Valentines Day Snapchat filter, and the controversy surrounding Spurs’ new stadium naming rights

Jodie Cormack — Fri, 17 Feb 2017 17:08:54 +0000

Twitter is adding live Periscope videos to its top trends sections of the explore tab. Using the explore function, users will have full access to the Periscopes features. These include the ability to interact, heart, comment on, and Retweet, these videos out to their followers. To celebrate Valentine’s Day this week, L’Oréal created a sponsored lens on Snapchat which applied bright coloured…

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Snack Social Summary-Facebook working with Oculus and introducing safety check feature plus Planet Earth II on Snapchat

Jodie Cormack — Fri, 10 Feb 2017 16:23:53 +0000

Facebook founder, Mark Zuckerberg, has shown off the latest Facebook-owned Oculus’ research lab innovation, haptic gloves. These allow you to bring your hands into the world of virtual and augmented reality. By wearing these gloves you can draw and type on a virtual keyboard and are soon to be incorporated into VR games. Facebook this week released a new feature with the launch of…

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