Snack Summary – Snack Media

Snack Summary- Exploring the Better Ads Standards and UEFA looks to grow engagement

Jodie Cormack — Fri, 09 Feb 2018 10:23:26 +0000

Interaction on social media has become a deciding factor in the public image of sports teams. It is all about reminding the fans of the brand on a regular basis and getting them feeling involved with the team. MLB team, the Chicago Cubs, are keeping followers engaged with contests to give the players humorous superlatives. In the wide and continuously growing market for media, UEFA…

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Snack Summary: NASCAR’s Esports venture and the World Cup of Roller Derby

Jodie Cormack — Fri, 02 Feb 2018 13:44:55 +0000

NASCAR is working on an Esports venture which will see chartered teams creating a pro iRacing league full of skilled players who will be drafted by the organisations and compete against one another for money in tournaments streamed online. This will work alongside a separate venture which will see tracks holding racing video game tournaments during event weekends. Both the association and tracks…

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Snack Summary: The Bundesliga tests fan loyalty in new campaign and the Minnesota Vikings launch a virtual reality mobile app

Jodie Cormack — Fri, 05 Jan 2018 10:06:13 +0000

The Bundesliga released a creative campaign this week where they organised a loyalty test for fans of FC Bayern Munich, Borussia Dortmund and Borussia Mönchengladbach. Within, two fake football agents asked these die-hard fans to change their team alliances luring them with money and cars. The aim of the campaign was to show that football fans are not for sale. All three of the participants…

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