Olympic Games – Snack Media

Snack Insight: An influential year for rugby featuring the editor of Digital Sport, Chris McMullan

Harriet Lewis — Thu, 21 Feb 2019 12:49:25 +0000

From an English perspective, following on from a successful football World Cup and an electric start in the Six Nations, do you think more people will jump on the World Cup bandwagon even if they are not big rugby fans? In England I think Six Nations and World Cups will always attract people to take their seat on the bandwagon to a certain extent as they are such big events – the pinnacles of…

Source

Why social media at Russia 2018 will be unlike any other World Cup.

Harriet Lewis — Sat, 02 Jun 2018 09:43:11 +0000

World Cups and Olympic Games are epochal events in history. People measure their lives by these events. It feels that way because four years is quite a nice chunk of time to look back over – long enough ago for things to have changed, but not too long ago that it feels like a completely different time. Especially when it comes to football: most of the players haven’t changed, but some of the…

Source

Brands roll out campaigns ahead of Rio 2016 Olympics

Nick Lamour — Wed, 27 Jul 2016 11:05:18 +0000

We are now just 10 days from the start of the Olympics in Brazil, which start on 5 August in Rio de Janeiro, and brands have begun to roll out their campaigns ahead of the international event. We’ve had a look at the marketing, communication and technological activations launched by brand partners on social media. Samsung, Puma, NBC, Coca Cola… the official partners of the Olympic Games are…

Source