Nike – Snack Media

Snack Summary – Ronaldo’s sponsors under pressure after rape allegation & WTA releases plans for OTT service

Harriet Lewis — Fri, 05 Oct 2018 15:16:23 +0000

Ronaldo’s sponsors are under immense pressure after a rape claim was filed against him. The incident in question is said to have taken place at a hotel room in Las Vegas back in 2009 with the woman claiming she was paid $375,000 to keep quiet. Both EA Sports, whom he is the face of and Nike, who he has a lifelong deal with, have issued statements acknowledging the severity of the allegations and…

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Snack Summary – Comcast outbids Fox for Sky & Instagram founders announce departure

Harriet Lewis — Fri, 28 Sep 2018 09:35:43 +0000

Comcast have offered a staggering £30.5bn in a bid to purchase Sky, with shareholders receiving 10% more than if they remained with Fox. Fox’s 39% stake in Sky is said to be sold to Disney in compliance with its asset takeover finalised last year. It means that Fox and Disney must decide whether they sell their shares to Comcast for £11.9bn or put their shares up for bid.

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Snack Summary – Nike releases ‘Nothing Beats a Londoner’ ad campaign

Jodie Cormack — Fri, 16 Feb 2018 10:27:40 +0000

Last week Nike released their new advertising campaign produced by Wieden & Kennedy. Within hours of its release, the film topped YouTube’s trending chart and was covered by national newspapers and tweeted by London mayor Sadiq Khan. As of Friday 16th, it has racked up more than 2.9m views on YouTube. The company felt like it had recently lost touch with the London Youth. As a result…

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Snack Social Summary-Nike and Adidas battle out for Odell Beckham Jr. endorsement deal, social media streaming questions, and Schalke’s new method for payment

Jodie Cormack — Fri, 26 May 2017 14:09:33 +0000

Brands are prepared to invest heavily to have influential sports stars wearing their products, and never has this been more apparent than in the battle between Nike and Adidas for Odell Beckham Jr. The wide receiver for the New York Giants is one of the most marketable athletes in the NFL. It has been reported that Nike have managed to fend off Adidas and have re-endorsed Beckham Jr on a 5-year…

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The Importance of Brand Ambassadors on Social Media

Adrien Danjou — Tue, 19 Jan 2016 10:39:43 +0000

It is no secret for sports brands and social media users, ambassadors are one of the greatest ways to promote a brand to a specific audience. Some of them have more followers than the brand itself, a real opportunity to reach fans. How do brands use this incredible audience for their marketing activations? Take a look below at five examples from sports brands which have used their ambassador…

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