nfl – Snack Media

America’s Special Sporting Relationship with the UK

Tom Jones — Fri, 28 Jun 2019 11:49:59 +0000

This weekend will see the first two Major League Baseball games played in Europe as the London Stadium hosts iconic American teams the New York Yankees and the Boston Red Sox, but just how far can American sports continue to grow in the UK? First it was the NFL 12 years ago back in 2007, then the NBA in 2013, and 2019 will be the year when the MLB comes to London. It’s not a surprise that the…

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How the Snack Media Ad Network helps publishers overcome the same challenges that every business face

Harriet Lewis — Fri, 22 Mar 2019 10:57:37 +0000

The Snack Media Ad Network monetises a variety of websites – from some of the biggest rights holders in the world, such as the NFL.com, to the individually run sports site built up by fans. Despite the obvious difference between these types of sites, when deciding on the right route for monetising their content, there are many similarities between their needs. Once these sports fans turned…

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The rise of esports within sports franchises

Harriet Lewis — Thu, 07 Feb 2019 11:43:07 +0000

For the longest time the only similarity between football and video games was the EA game FIFA. But in the past few years many big-name football clubs have begun to invest and recruit in the esports sector. In recent times many well-known football clubs have started to recruit players and teams into the fold of their own esports teams or collaborations moving past football’s relevant games such…

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Snack Summary – Nike releases ‘Nothing Beats a Londoner’ ad campaign

Jodie Cormack — Fri, 16 Feb 2018 10:27:40 +0000

Last week Nike released their new advertising campaign produced by Wieden & Kennedy. Within hours of its release, the film topped YouTube’s trending chart and was covered by national newspapers and tweeted by London mayor Sadiq Khan. As of Friday 16th, it has racked up more than 2.9m views on YouTube. The company felt like it had recently lost touch with the London Youth. As a result…

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How different sports target their audience

Jodie Cormack — Thu, 15 Feb 2018 10:22:42 +0000

Fans across the globe have certain tastes and preferences when it comes to sports content creation. Whether it’s the English Premier League, NFL, or the NBA, each league has a very strong understanding of what appeals to their fans. Any professional sports league can claim that it has “the best fans”. But what does it really mean? Is it based on attendance, money spent, knowledge of the game…

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Snack Summary: Google releases top-trending searches of 2017 and Verizon agrees deal with the NFL

Jodie Cormack — Fri, 15 Dec 2017 09:22:59 +0000

This week Google released its top-trending searches of 2017. Sporting events from around the world appear on the list. This past year has seen some spectacular sporting events and achievements from individual players and teams. The list features Tour de France, Super Bowl, World Series, NBA Playoffs, US Open, Wimbledon and the Mayweather vs McGregor Fight. Take a look at the list to see how the…

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Snack Summary-Digital Sport talk about US Sports and YouTube launches Reels

Jodie Cormack — Fri, 01 Dec 2017 10:52:30 +0000

Last Week’s Digital Sport London event taught us a few things about US Sport. On the panel – moderated by Alex Trickett, former Global Sports Chair at Twitter – was Brianne Ehrenkrantz, Senior Director of Marketing, EMEA at NBA; Sarah Swanson, Head of Marketing, NFL UK; and James Elliott, Founder of Room9 and former SVP and General Manager of UFC EMEA. One of the most important points brought up…

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Snack Summary-Amazon and NFL

Jodie Cormack — Fri, 27 Oct 2017 10:58:10 +0000

Amazon’s third-quarter report released this week showed us that the e-commerce giant has a Billion pound ad business. Year over year Amazon has seen growth, this was seen in the second quarter when it grew 53 percent. Companies are seeing revenue in this area rise substantially. Other companies which reported their ad sales this month include Google, who received $24 Billion and Facebook whos…

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Snack Social Summary-Shopify continues to integrate with Instagram, PFA and Snack Media create partnership

Jodie Cormack — Fri, 06 Oct 2017 10:32:16 +0000

Shopify this week announced further integrations with the world’s leading visual social platform, Instagram. The aim is to facilitate even more sales for its many users and suppliers. Selected merchants will be able to tag their posts with the products they depict. Using Instagram allows Shopify to take advantage of a visual marketing platform which has an audience of nearly one billion.

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Snack Social Summary-Twitter increases character limit and Facebook signs multi-year deal with the NFL

Jodie Cormack — Fri, 29 Sep 2017 07:59:35 +0000

Twitter this week released plans for a global test of raising their iconic 140 character limit to 280 in order to expand their current content offering. As the 140 characters have become something of a trademark for the platform, the news of the change has provoked a range of emotions with users. Many believe this will help create more emotion in posts due to 140 characters being limiting…

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