NBA – Snack Media

Snack Summary – Manchester United’s app soars in popularity & PSG suffer massive TV blunder

Harriet Lewis — Fri, 15 Feb 2019 15:40:35 +0000

Manchester United’s official app, released late in 2018, has become one of the most downloaded football apps in the world and is said to be performing at a higher rate than apps from other clubs. This comes as additional good news to the club in a year where they are set to make £630m in revenue from new partnerships. A technical error during Paris Saint-Germain’s Champions League mid…

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The rise of esports within sports franchises

Harriet Lewis — Thu, 07 Feb 2019 11:43:07 +0000

For the longest time the only similarity between football and video games was the EA game FIFA. But in the past few years many big-name football clubs have begun to invest and recruit in the esports sector. In recent times many well-known football clubs have started to recruit players and teams into the fold of their own esports teams or collaborations moving past football’s relevant games such…

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Snack Summary – England to make World Cup bid for 2030

Harriet Lewis — Fri, 03 Aug 2018 14:32:28 +0000

After England’s impressive display in the World Cup in Russia, rumours that the FA would be bidding for the 2030 Fifa World Cup have been met with much anticipation. After failing to make it past the first round in the bidding war for the 2018 World Cup, this would be the first major tournament the FA has hosted since the UEFA European Championship in 1996. Andy Murray came from two sets…

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Snack Summary – Nike releases ‘Nothing Beats a Londoner’ ad campaign

Jodie Cormack — Fri, 16 Feb 2018 10:27:40 +0000

Last week Nike released their new advertising campaign produced by Wieden & Kennedy. Within hours of its release, the film topped YouTube’s trending chart and was covered by national newspapers and tweeted by London mayor Sadiq Khan. As of Friday 16th, it has racked up more than 2.9m views on YouTube. The company felt like it had recently lost touch with the London Youth. As a result…

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How different sports target their audience

Jodie Cormack — Thu, 15 Feb 2018 10:22:42 +0000

Fans across the globe have certain tastes and preferences when it comes to sports content creation. Whether it’s the English Premier League, NFL, or the NBA, each league has a very strong understanding of what appeals to their fans. Any professional sports league can claim that it has “the best fans”. But what does it really mean? Is it based on attendance, money spent, knowledge of the game…

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Snack Summary: Twitch purchases the broadcasting rights for the Overwatch League and Digital Sport discovers OTT trends

Jodie Cormack — Fri, 12 Jan 2018 11:06:29 +0000

2017 was a year which saw unprecedented growth in esports. This week saw one of the biggest exclusive distribution deal in the history of esports being made when Twitch purchasing the exclusive broadcasting rights for the Overwatch League for $90 Million. Twitch will broadcast all regular season and postseason content for the Overwatch League when it begins on Jan. 10. Likewise…

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What the NBA in London means for Basketball in Europe

Jodie Cormack — Thu, 11 Jan 2018 16:25:31 +0000

The NBA has grown to become one the biggest sports organisations in the world. Over the past decade, the corporation has worked hard to grow its global reach and audience engagement. One way to achieve this has been through playing overseas games. The 2018 NBA fixture will be the 8th consecutive yearly game played in London. Currently, over 25% of league players are born outside of the USA.

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Snack Summary: Google releases top-trending searches of 2017 and Verizon agrees deal with the NFL

Jodie Cormack — Fri, 15 Dec 2017 09:22:59 +0000

This week Google released its top-trending searches of 2017. Sporting events from around the world appear on the list. This past year has seen some spectacular sporting events and achievements from individual players and teams. The list features Tour de France, Super Bowl, World Series, NBA Playoffs, US Open, Wimbledon and the Mayweather vs McGregor Fight. Take a look at the list to see how the…

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Snack Summary-Digital Sport talk about US Sports and YouTube launches Reels

Jodie Cormack — Fri, 01 Dec 2017 10:52:30 +0000

Last Week’s Digital Sport London event taught us a few things about US Sport. On the panel – moderated by Alex Trickett, former Global Sports Chair at Twitter – was Brianne Ehrenkrantz, Senior Director of Marketing, EMEA at NBA; Sarah Swanson, Head of Marketing, NFL UK; and James Elliott, Founder of Room9 and former SVP and General Manager of UFC EMEA. One of the most important points brought up…

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Snack Summary-Adidas release the 2018 World Cup football and the NBA partners with Intel for VR

Jodie Cormack — Fri, 17 Nov 2017 10:19:09 +0000

The FIFA 2018 World Cup match ball has been released by sponsor Adidas. The ball which features an innovative design is easily the most tech-savvy to ever be used within the tournament. With an NFC microchip being embedded inside. The chip will allow consumers to interact directly with the ball using their smartphones. The aesthetics of the football has also gone for a retro feel with the…

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