marketing – Snack Media

Snack Summary – How a podcast can transform your awareness and top clubs participating at Kiev FIFA tournament

Freddie Wassell — Fri, 08 Dec 2017 10:13:16 +0000

Podcasting is undergoing something of a revival at the moment, with the simple of pleasure of listening to audio cutting through all the other attractions vying for our attention online and racking up listeners in their droves. One of the standout benefits of podcasting from a marketing perspective is that the listeners keep coming back week on week, so there is good value in starting one to grow…

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The World Cup Draw: easy route for England = great opportunity for domestic sponsors

Freddie Wassell — Wed, 06 Dec 2017 16:13:21 +0000

The World Cup Draw on Friday revealed not just a great opportunity for the England team to progress to the hallowed knockout stages, but also for domestic sponsors to capitalise on their good fortune. A tricky route through to the last 16 can understandably spark hesitation for brands looking to base marketing activity around England, but this time the conditions look right for some big spending…

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‘Tis the Season of Christmas Adverts

Alex Barth — Tue, 29 Nov 2016 14:00:14 +0000

In today’s day and age, simple TV adverts are no longer enough. Companies are turning to social media to actively engage audiences and give their campaigns a unique edge. This is especially true during the holiday season, when it seems as if every major company is fighting for the title of best Christmas advert. This year, we saw a greater emphasis on digital marketing to accompany the traditional…

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The Importance of Brand Ambassadors on Social Media

Adrien Danjou — Tue, 19 Jan 2016 10:39:43 +0000

It is no secret for sports brands and social media users, ambassadors are one of the greatest ways to promote a brand to a specific audience. Some of them have more followers than the brand itself, a real opportunity to reach fans. How do brands use this incredible audience for their marketing activations? Take a look below at five examples from sports brands which have used their ambassador…

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Emojis and Brands – The Perfect Partnership?

Cal Byrne — Fri, 12 Jun 2015 11:09:53 +0000

Some ideas are dumb; granted. But all big ideas are dumb in the beginning. It takes a leap of faith to see them. A leap which most people would rather loudly lampoon than take. Emojis are just one those ideas. And emojis weren’t helped by the fact that they perceived as juvenile. However, any marketer who still thinks of them as such in 2015 is missing a trick. Anyone unfamiliar with our…

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Beko’s Marketing Campaign Gets 9/10

Mary Varney — Tue, 12 Nov 2013 14:02:44 +0000

When a new campaign is released within a company the idea is to make sure it hits every target. A 360° integrated campaign – social, press, television is what delivers a successful brand campaign. The perfect example of this currently is Beko. Beko have had a brilliant year in terms of marketing and publicising their company. Not only did they have a whole re-launch of their website (which…

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Is Snapchat the Way Forward for Marketing?

Mary Varney — Thu, 31 Oct 2013 16:53:31 +0000

Snapchat is an unusual form of social media. Unlike Twitter, Facebook and Instagram you don’t have a timeline where you can see everything you have sent and received since you signed up; you simply receive an image, usually with some sort of note attached, have a maximum of 10 seconds to look at it and take it all in and then it’s gone. If it had a tag line it would be Carpe Diem because there is…

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Marketing on Facebook – What Works?

Mary Varney — Thu, 24 Oct 2013 15:38:38 +0000

Nowadays, Facebook is a key component in most business marketing campaigns. Always developing, the new features for businesses, such as paid ads, hash tags and an ever-evolving insight page, can be seen as incredibly useful. However, is this really the case? Recent research has shown that sometimes these new features can actually be harmful to your marketing campaign, and consequently hurt your…

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Facebook Changes Promotional Guidelines

Mary Varney — Tue, 27 Aug 2013 10:12:11 +0000

It’s important to note that marketing and social media nowadays go hand-in-hand. It would be very difficult for many companies to have a successful marketing campaign and not use the likes of Twitter and Facebook to promote it. There are of course rules though, but not wanting to fall behind the track Facebook is continuing to change and modify their rules and regulations in terms of Facebook…

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