Live Streaming – Snack Media

Digital Sport London’s OTT event shows how content is now a democracy

Adam Goldsmith — Fri, 16 Nov 2018 12:39:33 +0000

This week, Snack Media attended Digital Sport London event hosted at Pinsent Masons and presented by Sportradar. We love Digital Sport events, but this was one of the best yet – a packed auditorium listened to representatives from Yahoo Sport, Eleven Sports, Sportradar and Stream Time give their expertise on one of the most important topics in the sports industry: OTT. Over the top streaming…

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The World Cup of Roller Derby will be live-streamed to increase global awareness

Jodie Cormack — Wed, 31 Jan 2018 09:42:45 +0000

Roller derby is an adrenaline-fueled sport in which teams of 5 battle around the track to score the most points by legally passing opposing skaters. It is often said once you watch roller derby you are hooked and this year the World Cup of Roller Derby has looked to build their global presence and audience engagement through live streaming all the action. 38 countries from around the world have…

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Snack Summary: FC Barcelona releases an interactive mobile experience and Why brands should not stay away from the FIFA World Cup 2018

Jodie Cormack — Fri, 29 Dec 2017 09:00:57 +0000

This week FC Barcelona released an interactive mobile experience just in time for the El Clasico showdown against Real Madrid. The aim of the campaign was for fans to engage and leverage social media channels to boost ticket sales and registrations for the FC Barcelona website. It is one of many new fan engagement tools being pioneered to increase fan involvement. The experience presented fans…

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Was live streaming the biggest social development of 2017?

Jodie Cormack — Wed, 27 Dec 2017 11:47:37 +0000

One of the biggest developments of 2017 was live technology, video and streaming. There has been a variety of new innovations in the sector over the past year, many of which have been put to fruition making the offering of online footage more accessible than ever. This is increasing fan engagement in the entertainment industry. Whether you’re watching on mobile, tablet or desktop video quality has…

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Snack Social Summary-Nike and Adidas battle out for Odell Beckham Jr. endorsement deal, social media streaming questions, and Schalke’s new method for payment

Jodie Cormack — Fri, 26 May 2017 14:09:33 +0000

Brands are prepared to invest heavily to have influential sports stars wearing their products, and never has this been more apparent than in the battle between Nike and Adidas for Odell Beckham Jr. The wide receiver for the New York Giants is one of the most marketable athletes in the NFL. It has been reported that Nike have managed to fend off Adidas and have re-endorsed Beckham Jr on a 5-year…

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Broadcasters and social networks race to secure sports live streaming rights

Jodie Cormack — Thu, 30 Mar 2017 11:05:40 +0000

Recently, BBC extended its deal with the Masters tournament, one of golf’s biggest events. The network’s coverage of the April event will span television as well as digital and radio. This extension is a big victory for broadcasters, as the battle versus social media sites wishing to get into the streaming game heats up. “We’re extremely proud of our partnership with the Masters Tournament…

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Snack Social Summary-NFL testing virtual reality simulators to help referees plus Chinese Twitter reaches deal with league to stream games

Jodie Cormack — Fri, 06 Jan 2017 14:58:23 +0000

The NFL have released that they will be testing new technology for training officials, including virtual reality simulators and POV cameras. The technology which is in development is hoped to integrate league officials, so they will be able to obtain more mental reps as they practice calling game-like situations. The NFL have gradually started to introduce virtual reality technology into the…

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