instagram – Snack Media

Snack Summary – IGTV videos made shareable & Qatar Airways interested in Premier League deals

Harriet Lewis — Fri, 02 Nov 2018 15:57:26 +0000

Instagram have made IGTV videos shareable to personal stories. Users will simply have to tap the airplane icon and then, ‘Add video to your story’ in order to add a preview of the IGTV video which sits as a still image. This should have a positive impact for businesses and influencers who will attract more viewers to click on the static image and watch the full IGTV video.

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Snack Summary – Arsenal launch chatbot & This girl can release new ad

Harriet Lewis — Fri, 26 Oct 2018 14:51:09 +0000

Arsenal have launched an official chatbot available on Facebook Messenger, Slack, Skype and Telegram. The tool was created by the app GameOn and takes fan interaction to another level. Supporters can chat with an automated Robert Pires while also gaining access to the club’s news, results, videos, player stats and ticketing information. This girl can has published another creative ad…

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Snack Media launches StreamFOOTBALL in collaboration with Stream Time

Harriet Lewis — Wed, 24 Oct 2018 10:41:02 +0000

Snack Media, today announced it has launched StreamFOOTBALL.tv – a service that enables football fans worldwide to discover live content based on their interests and viewing preferences. With fewer fans watching TV and more going online to watch sport, Snack Media and StreamTime teamed up to create this ground-breaking service. StreamFOOTBALL will aggregate the live football content landscape…

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Snack Social Summary-Shopify continues to integrate with Instagram, PFA and Snack Media create partnership

Jodie Cormack — Fri, 06 Oct 2017 10:32:16 +0000

Shopify this week announced further integrations with the world’s leading visual social platform, Instagram. The aim is to facilitate even more sales for its many users and suppliers. Selected merchants will be able to tag their posts with the products they depict. Using Instagram allows Shopify to take advantage of a visual marketing platform which has an audience of nearly one billion.

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Snack Social Summary- Chinese Football fans heavily influenced by official club sponsors and Instagram adds new features to stories feature

Jodie Cormack — Sat, 16 Sep 2017 10:37:03 +0000

The Red Card+ Report, showed today that 65% of Chinese football fans intend to buy products from football clubs official sponsors. Out of the 30,000 participants, fans revealed they are heavily influenced by marketing techniques. The Chinese market represents one of the biggest opportunities in the global sports industry. Ever since Instagram released stories and ads on the platform they…

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Snack Social Summary-Facebook will stream UEFA Champions League matches and Wimbledon’s advancements in sport AI

Jodie Cormack — Fri, 30 Jun 2017 10:58:40 +0000

UEFA Champions League matches will now be live streamed on Facebook. Through a deal with Fox Sport, 8 games will be streamed on their Facebook Page for an American audience. Football is growing in popularity in the US and the partnership will help grow awareness as well as grow the Facebook live platform. Instagram is testing a new feature called ‘favourites’, this allows users to share…

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Snack Social Summary-Snapchat allows its advertising partners to buy and manage Geofilters feature, LinkedIn hits 500M member accomplishment

Jodie Cormack — Sat, 29 Apr 2017 11:30:13 +0000

Snapchat is allowing its advertising partners in the UK, US, Australia and Canada to buy and manage sponsored Geofilters. The change allows its partners to purchase and report on paid for geo filters, compared to previously where they could only sell vertical Snap Ad units to brands. This week LinkedIn announced that it has hit 500 Million members on its social networking site.

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Snack Social Summary-The race to secure broadcasting rights, Facebook’s live-stream 360 technology, and Instagram’s two factor verificaiton

Jodie Cormack — Fri, 31 Mar 2017 16:02:20 +0000

Broadcasters and social networks are racing to secure sport live streaming rights. The top social networks site like Twitter, Facebook and Snapchat have all recently secured sports streaming rights helping to raise awareness and viewing figures, because of this broadcasters now have extra competition. UK broadcasters such as BT, SKY, BBC and ITV have all recently started talks or signed new…

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Snack Social Summary-Snapchat allows US customers to purchase Spectacles, Youtube’s “unskippable” adverts, and Facebook’s dominant apps tool

Jodie Cormack — Fri, 24 Feb 2017 16:32:55 +0000

Snapchat have started to sell their unique social media spectacles online. In the United States anyone can purchase a set of Snapchat Spectacles online for a cost of $129.99. Previously, to get your hands on the accessories you had to wait for a snapbot to appear in an area near you. The specs come with a case and charger. These are also sold individually for a price of $49.99 and $9.99…

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Snack Social Summary-Instagram unveils album feature, Facebook’s discover people, and the decline of Snapchat

Jodie Cormack — Fri, 03 Feb 2017 17:17:39 +0000

Gone are the days of five Instagram posts in a row. With its most recent Android update, Instagram is debuting albums. Up to ten photos can be selected, filtered and posted as one swipe-through album. The feature is currently in a test stage with Instagram working out the kinks before it debuts and advertises the feature to the whole world. Facebook has just started rolling out a Discover…

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