fan engagement – Snack Media

Football League World’s leading EFL coverage continues as they take on transfer chaos head on

Adam Goldsmith — Thu, 18 Jul 2019 08:59:22 +0000

Whilst pre-season has begun for professional football clubs up and down the country after a few weeks off, covering the sport goes into overdrive at this time of year. Naturally, with no games to consume you’d think there’d be a lull in coverage too but, on the contrary, it’s at this time of year those writing about this sport have just as much on workload wise. The thirst for transfer rumours…

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How should brands approach Russia 2018?

Adam Goldsmith — Wed, 06 Dec 2017 15:11:42 +0000

The dust has settled, the balls have been drawn and the final Group tables look as complete and organised as a pre-match team photo. The World Cup 2018 Draw took place last Friday and along with managers – who will spend the coming months planning their perfect strategies for success (or, at least in England’s case, not getting knocked out before the Round of 32) – brands will be gearing up…

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Snack Social Summary-Twitter’s live events feature hinted at by CFO, Instagram’s suggestions, and transfer deadline day

Mary Varney — Fri, 02 Sep 2016 11:42:17 +0000

With Twitter Moments becoming increasingly popular during the summer of sport, it has been spotted by a beady eye Twitter user that the real-time platform are working on a page dedicated to live events. As below Twitter CFO Anthony Noto confirmed the page was being tested to host all their live events – keep watching! Facebook is pushing their advertisers to pick up the pace when it…

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Behind-the-scenes of Snack Media’s real-time content in Cannes

Freddie Wassell — Tue, 23 Aug 2016 14:14:58 +0000

In partnership with Clear Channel Outdoor, Snack Media produced live match content from EURO 2016 and shared it onto the Cannes Waterfront. Snack Media delivered real-time imagery, statistics, fan and expert content directly to ‘Le Grand Screen’ that sits atop the Grand Hotel, one of the most iconic hotels on the Promenade de la Croisette. A team in London pulled in social content and then…

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How is the sporting world using Snapchat nowadays?

Adrien Danjou — Thu, 18 Feb 2016 12:30:55 +0000

Everyone knows it now: Snapchat is definitely the top social trend of these last few months. With more than 200 million new users in one year, 6 billion views and 400 millions snaps sent per day, the little ghost is a giant on social media and has found its way into companies’ social strategies, the fashion business (Burberry) and even politics (The White House). In the sporting world…

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Fan Engagement – Snack Media 2016 Predictions

Adrien Danjou — Sun, 20 Dec 2015 19:40:39 +0000

2015 was marked by the introduction of some great new practices in the social media and digital world including: However, what will social and digital look like in 2016? The Snack Media team gives us their fan engagement predictions. Fan Engagement so many new experiences VR, an exciting way to completely immerse consumer “Virtual Reality will enter the mainstream and brands will…

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Social Media and Fan Engagment

Adrien Danjou — Tue, 08 Dec 2015 17:30:26 +0000

Over the last few months, a couple of initiatives to improve fan experience and fan engagement via social media have been launched in the sports world. It’s time to do a recap and highlight the best digital fan engagement strategies from sports organisations and social platforms themselves. Take a look at three recent examples of how sports have used social media to generate fan engagement below.

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