Facebook – Snack Media

How to create content that stands out!

Christy Malyan — Tue, 23 Jul 2019 16:35:29 +0000

As we find ourselves propelling deeper and deeper into the internet age, downloading Hollywood blockbusters with a single click of remote control and replying to Mary from New Zealand’s tweets with a litter of angry face emojis to convey disagreement with her views on Love Island, the business of creating content around football – and most specifically writing about football – is as open yet as…

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Snack Summary – Manchester United’s app soars in popularity & PSG suffer massive TV blunder

Harriet Lewis — Fri, 15 Feb 2019 15:40:35 +0000

Manchester United’s official app, released late in 2018, has become one of the most downloaded football apps in the world and is said to be performing at a higher rate than apps from other clubs. This comes as additional good news to the club in a year where they are set to make £630m in revenue from new partnerships. A technical error during Paris Saint-Germain’s Champions League mid…

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Did GDPR just kick-start a new ‘Trusted Web’ era?

Harriet Lewis — Tue, 05 Feb 2019 09:10:13 +0000

When I first started using the Internet in those halcyon dial-up years sometime before Facebook but definitely after the ZX Spectrum there was a sense that you were making contact, dialling-in to some new badland that lacked any sense of responsibility, moral principal, restraint or outside control. That was the dream of the early libertine era where the Internet was just a mixed-bag of things in…

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Snack Summary – Arsenal launch chatbot & This girl can release new ad

Harriet Lewis — Fri, 26 Oct 2018 14:51:09 +0000

Arsenal have launched an official chatbot available on Facebook Messenger, Slack, Skype and Telegram. The tool was created by the app GameOn and takes fan interaction to another level. Supporters can chat with an automated Robert Pires while also gaining access to the club’s news, results, videos, player stats and ticketing information. This girl can has published another creative ad…

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Snack Insight: Building a sports predictor game using WordPress multisite

Harriet Lewis — Thu, 25 Oct 2018 15:38:42 +0000

Back in August, Snack Media’s technical team headed to a WordCamp in Brighton to join fellow WordPress users in an attempt to share their experiences and learn more about the content management system they use day to day. One of the speakers at the event, WordPress Multisite consultant, Sabrina Zeidan, took an interest in the work that Snack Media’s technical director, Sam Burdge…

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Snack Social Summary-Twitter increases character limit and Facebook signs multi-year deal with the NFL

Jodie Cormack — Fri, 29 Sep 2017 07:59:35 +0000

Twitter this week released plans for a global test of raising their iconic 140 character limit to 280 in order to expand their current content offering. As the 140 characters have become something of a trademark for the platform, the news of the change has provoked a range of emotions with users. Many believe this will help create more emotion in posts due to 140 characters being limiting…

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Snack Social Summary- Chinese Football fans heavily influenced by official club sponsors and Instagram adds new features to stories feature

Jodie Cormack — Sat, 16 Sep 2017 10:37:03 +0000

The Red Card+ Report, showed today that 65% of Chinese football fans intend to buy products from football clubs official sponsors. Out of the 30,000 participants, fans revealed they are heavily influenced by marketing techniques. The Chinese market represents one of the biggest opportunities in the global sports industry. Ever since Instagram released stories and ads on the platform they…

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Snack Social Summary-Twitter upgrades its Xbox One App and potential revenue stream social media ads provide organisations with

Jodie Cormack — Fri, 01 Sep 2017 16:08:59 +0000

This week Twitter released a range of new features for their Xbox One app which was first released in 2016. This allows users to view all live streams from their own TV screens absolutely free. These latest updates make for a much more integrated experience. Users with a Twitter account can now sign in, view their timeline as well as see commentary to other videos. Another new option is to watch…

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Snack Social Summary-The most important Snapchat update in its short history and Facebook’s find WiFi feature

Freddie Wassell — Thu, 06 Jul 2017 09:13:27 +0000

Snapchat has undergone major updates during its time, but the three newest updates just might change how it is used going forward. The first two changes were creative choices, one involving new and customizable backgrounds. The second is a voice changer (which users will eventually be able to edit after they make their snap). The third and most important update now allows users to embed…

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Snack Social Summary-Facebook will stream UEFA Champions League matches and Wimbledon’s advancements in sport AI

Jodie Cormack — Fri, 30 Jun 2017 10:58:40 +0000

UEFA Champions League matches will now be live streamed on Facebook. Through a deal with Fox Sport, 8 games will be streamed on their Facebook Page for an American audience. Football is growing in popularity in the US and the partnership will help grow awareness as well as grow the Facebook live platform. Instagram is testing a new feature called ‘favourites’, this allows users to share…

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