digital marketing – Snack Media

Snack Media acquire Facebook’s largest global sports publisher, GIVEMESPORT

Oliver Huddlestone — Tue, 05 May 2020 12:17:22 +0000

Snack Media today announced that its acquisition of GIVEMESPORT will create one of the largest sports publishers in the UK, further strengthening its offering to advertisers, rights holders and independent media owners. The combined business will have an audience of over 210 million unique users across all platforms and offers greater, targeted reach, more cost-effectively.

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‘Tis the Season of Christmas Adverts

Alex Barth — Tue, 29 Nov 2016 14:00:14 +0000

In today’s day and age, simple TV adverts are no longer enough. Companies are turning to social media to actively engage audiences and give their campaigns a unique edge. This is especially true during the holiday season, when it seems as if every major company is fighting for the title of best Christmas advert. This year, we saw a greater emphasis on digital marketing to accompany the traditional…

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Behind-the-scenes of Snack Media’s real-time content in Cannes

Freddie Wassell — Tue, 23 Aug 2016 14:14:58 +0000

In partnership with Clear Channel Outdoor, Snack Media produced live match content from EURO 2016 and shared it onto the Cannes Waterfront. Snack Media delivered real-time imagery, statistics, fan and expert content directly to ‘Le Grand Screen’ that sits atop the Grand Hotel, one of the most iconic hotels on the Promenade de la Croisette. A team in London pulled in social content and then…

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Snack Social Summary-EURO 2016 matches to be filmed in VR, a new Periscope feature, and why Facebook is the preferred video sharing platform

Nick Lamour — Fri, 13 May 2016 13:12:43 +0000

UEFA has revealed that some EURO2016 matches in France will be filmed in virtual reality. UEFA is going to use dozens of Nokia OZO cameras to capture 360-degree video inside stadiums. They have not said how it will be broadcasted for but one option is that footage could be available on the official UEFA YouTube channel. Nokia says it will give viewers a “fully immersive virtual reality…

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Snack Social Summary-Facebook pushing for NFL streaming rights and International Women’s Day on Twitter

Freddie Wassell — Fri, 11 Mar 2016 16:55:48 +0000

Facebook gunning for NFL streaming rightsFacebook are reportedly intending to challenge Amazon and Verizon for digital broadcast rights to stream Thursday night NFL games during the 2016/17 season. Video has been a key drive for the platform for some time now, but this would take things to the next level: live video of such a premium event is a gap in Facebook’s offering and it looks to be…

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Digital – Snack Media 2016 Predictions

Adrien Danjou — Sat, 19 Dec 2015 09:52:46 +0000

2015 was marked by the introduction of some great new practices in the social media and digital world including: However, what will social and digital look like in 2016? The Snack Media team gives us their digital predictions. Digital – an advertising issue is coming Digital advertising, less is more “The digital advertising landscape will continue to evolve as mobile comes further to…

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Snack Social Summary-YouTube’s mobile session figures, NYC Uber, and Paddy Power’s controversial ad

Cal Byrne — Fri, 17 Jul 2015 15:17:18 +0000

I honestly cannot remember the last time I spent more than half an hour doing any one thing and yet the average YouTube mobile sessions lasts 40min. Or so they say. Waste of taxes? Nah, the London Met are just giving the people what they want! Low quality celeb pics for all, minor arrests for some: Whoever said taxi drivers like moaning?

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Snack Social Summary-Spotify logo update causes outrage, new emojis, and an important update to Google Maps

William Tosney — Fri, 19 Jun 2015 13:01:53 +0000

Think you have the perfect song to win a girl over? This is for you… BREAKING: People like complaining about things beyond they’re control. Give it two weeks and 99% of people will be unable to describe what the old logo looked like (or what they had for breakfast) Don’t have a strong emoji game? With the new additions to come that may just change: Google Maps making sure…

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