content – Snack Media

Why do football clubs continue to waste their biggest opportunity to engage fans?

Adam Goldsmith — Fri, 01 Mar 2019 13:17:15 +0000

This is a post by Martin Crawford, Head of Content at Snack Media Having sat on both sides of the content fence – from both an official and unofficial capacity – it is fair to say that football clubs have it so easy when it comes to engaging audiences, a privilege that they continually fail to act upon. In short, they are extremely naïve and missing out on a golden opportunity.

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Snack Summary: Sky and BT sign channel sharing deal and EA Sports, along with Adidas announce Digital Fourth Kits

Jodie Cormack — Fri, 22 Dec 2017 12:01:56 +0000

BT and Sky released this week a channel sharing deal. This is a clear defensive move against new online giants like Amazon or Google securing Premier League rights. Both the Premier League and the clubs are keen to see the digital players enter the broadcast rights. Not only will this allow for the price to significantly increase but so will the digital reach. This would increase global…

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Snack Summary: Google releases top-trending searches of 2017 and Verizon agrees deal with the NFL

Jodie Cormack — Fri, 15 Dec 2017 09:22:59 +0000

This week Google released its top-trending searches of 2017. Sporting events from around the world appear on the list. This past year has seen some spectacular sporting events and achievements from individual players and teams. The list features Tour de France, Super Bowl, World Series, NBA Playoffs, US Open, Wimbledon and the Mayweather vs McGregor Fight. Take a look at the list to see how the…

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Content writing tips to gain the best reach

Jodie Cormack — Wed, 13 Dec 2017 13:01:40 +0000

Let’s start from the top. One of the most important aspects of an article gaining a significant reach is a strong headline which is attractive. A good headline sparks interests and invites readers in to consume the content. It is said that over 80% of people will read your headline but only 20% of those will click through to read the rest of your content. That is a spectacular figure.

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Snack Social Summary-MUTV, Snap purchases drone maker Ctrl Me Robotics, and ensuring your content is engaging for readers

Jodie Cormack — Fri, 02 Jun 2017 09:00:21 +0000

Europe’s biggest clubs have millions of fans worldwide that follow them on social media, and now (man united) they’re turning to the online commercialisation of this audience. Manchester United launched a subscription-based service called MUTV, which gives fans access to on-demand content and live streams. Clubs can use this specific type of online marketing platform to bring in major income.

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Snack Media secure exclusive partnership with Arsenal & Europcar

taylor — Thu, 16 Oct 2014 15:58:40 +0000

Snack Media are delighted to announce that they have secured an exclusive arrangement with Arsenal’s official car hire partner Europcar to deliver unparalleled live matchday coverage throughout the 2014/15 campaign. Following Arsenal’s alignment with Europcar in August, London’s leading real-time content experts kicked off their own groundbreaking partnership by providing live blog coverage of…

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The Importance of Spontaneity in Social Media

Mary Varney — Mon, 18 Nov 2013 13:28:38 +0000

Last week something amazing happened on Twitter. The best thing I have ever seen seen on the social network; it was very clever, spontaneous and everyone has gone wild for it since. It all started with a customer tweeting to @Tescomobile: Then all of a sudden, @YorkshireTea, @JaffaCake and @CadburysUK were all meeting up for a tea party: Things became slightly tense…

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Real-Time App at Celtic Park

Mary Varney — Mon, 21 Oct 2013 16:05:23 +0000

How does this sound? Stood in the stands watching your home team playing live, all the other fans around you, cheering and mourning together, depending on which way the score is going. Then coming to your phone is real-time content. You don’t just get the live experience; but the statistics, goal highlights and banter as you watch the match.For Celtic fans this is now possible with new app…

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