Coca Cola – Snack Media

Paul Pogba the most marketable athlete of 2018 & The Premier League and Coca-Cola team up

Harriet Lewis — Fri, 14 Sep 2018 11:27:09 +0000

Paul Pogba has been named SportsPro’s most marketable athlete of the year. The World Cup winning frenchmen may not appeal to all sports fans but his cheeky demeanor and ever-changing hairstyle seem to attract a large cohort of fans. The list also featured an esports athlete for the very first time. The Premier League and Coca-Cola have agreed a three year sponsorship deal from January…

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Brands Competing for a Trophy of their Own this 2018 World Cup

Harriet Lewis — Wed, 27 Jun 2018 16:02:58 +0000

The 2018 FIFA World Cup provides brands with the perfect platform to compete for the attention of football’s four billion fans worldwide. Brands like Budweiser, Visa and Coca-Cola are all going head-to-head to capture the world’s attention and finish the World Cup as this year’s most memorable sponsor. Budweiser have focused their ‘Light Up the FIFA World Cup’ campaign on today’s evolving…

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Brands roll out campaigns ahead of Rio 2016 Olympics

Nick Lamour — Wed, 27 Jul 2016 11:05:18 +0000

We are now just 10 days from the start of the Olympics in Brazil, which start on 5 August in Rio de Janeiro, and brands have begun to roll out their campaigns ahead of the international event. We’ve had a look at the marketing, communication and technological activations launched by brand partners on social media. Samsung, Puma, NBC, Coca Cola… the official partners of the Olympic Games are…

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