Champions League – Snack Media

How sponsors could get more bang for their buck

Martin Crawford — Thu, 23 May 2019 14:54:56 +0000

Football clubs command the levels of loyalty that brands can only dream of – something that is woefully under-utilised on so many levels. Although there are the odd exceptions to the rule, with the likes of Bayern Munich and Liverpool exhibiting more innovation than lots of others, the majority continually fail at engagement and subsequently miss out on a potential financial goldmine.

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Social Media pounces on Cristiano Ronaldo display – but did brands miss a trick?

Adam Goldsmith — Wed, 13 Mar 2019 16:29:32 +0000

Ronaldo, Ronaldo, & Ronaldo Again Ronaldo had mentioned before the game that an unbelievable night would be required to come back from a 2-0 against Atletico Madrid, and it turned out to be a very memorable one indeed. Juventus exhibited a masterful display in their home city of Turin as they looked to produce a miraculous display in order to reach the last eight of the Champions League…

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Snack Summary – Otro is unveiled & Ivan Gazidis joins AC Milan

Harriet Lewis — Fri, 07 Dec 2018 11:36:16 +0000

Social media exploded over the arrival of new football app, OTRO which gives behind-the-scenes access to world class players such as Lionel Messi and David Beckham. The football entertainment platform looks to be a ‘global fan club’. Although there is a selection of content for free, for full access there is a paid subscription for $3.99. Former Arsenal chief executive…

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Snack Media win Silver Award at the Football Business Awards

Harriet Lewis — Fri, 23 Nov 2018 11:58:29 +0000

Last night, City Central at the HAC played host to the 2018 Football Business Awards. These awards are an annual celebration of the hard work and dedication that goes into supporting the UK’s favourite sport. Snack Media was nominated as a finalist in the category, ‘Best Brand Activation Involving Football’ for our continued work with the PFA. Despite losing out to the Nissan &

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Snack Summary – The Premier League announce their new CEO & DAZN to launch in Spain in 2019

Harriet Lewis — Fri, 16 Nov 2018 12:40:33 +0000

Susanna Dinnage has been appointed the new chief executive of the Premier League. The global president of Discovery will take over from Richard Scudamore who steps down at the end of 2018 after 20 years of running the top-flight English football league. While Scudamore occupied the role of both chief executive and executive chairman, Dinnage will only take on the role as CEO with the chairman…

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Snack Summary – Nike releases ‘Nothing Beats a Londoner’ ad campaign

Jodie Cormack — Fri, 16 Feb 2018 10:27:40 +0000

Last week Nike released their new advertising campaign produced by Wieden & Kennedy. Within hours of its release, the film topped YouTube’s trending chart and was covered by national newspapers and tweeted by London mayor Sadiq Khan. As of Friday 16th, it has racked up more than 2.9m views on YouTube. The company felt like it had recently lost touch with the London Youth. As a result…

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