AI – Snack Media https://www.snack-media.com Digital Sports Network & Content Marketing Mon, 25 Jan 2021 14:48:09 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8 https://cdn.snack-media.com/wp-content/uploads/2013/10/cropped-favicon-1-32x32.png AI – Snack Media https://www.snack-media.com 32 32 Protecting publishers from bad ads. Ad Quality and shielding the yield https://www.snack-media.com/2019/04/protecting-publishers-from-bad-ads-ad-quality-and-shielding-the-yield/ Tue, 23 Apr 2019 13:05:54 +0000 https://www.snack-media.com/?p=15037 In my previous blog I have talked in broad terms about the AI behind programmatic advertising and thought it would be good to also lift the lid on bad ads and Ad Quality in general. Bad ads are often cited as one of the biggest concerns for publishers. With the rise of programmatic advertising the need to ‘shield the yield’ from these increasingly sophisticated attacks has never been more…

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]]> The rise of AI in advertising, should we be terrified? https://www.snack-media.com/2019/03/the-rise-of-ai-in-advertising-should-we-be-terrified/ Thu, 07 Mar 2019 16:27:30 +0000 https://www.snack-media.com/?p=14786 I have been fascinated with AI for as long as I can remember, an interest certainly influenced by my love of science fiction, robotics and that very human desire to replicate and improve through technology. Any student of 80’s sci-fi knows this ends with terminators and lots of back and forth through time correcting the decisions of mad mega-corps, this world is in my DNA. We as a race have in a…

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